Image Courtesy of Unsplash

Recent rules change on China’s private after-school tutoring sector has sent shockwaves through China’s edtech industry. K-12 players, including New Oriental, TAL Education Group, Gaotu Techedu, Yuanfudao, and Zhangmen, have to abandon tutoring on academic subjects.

When there is no possibility in the area, it’s time for a change. Quality-oriented education is one of the roads that lie ahead for these companies.

What is quality-oriented education?

Quality-oriented education in China includes categories such as art, mathematical thinking, science, and sports training that aim to foster all-round youths and are usually not exam-oriented. …

Image Credits: geralt/pixabay

The rules issued last month not only bar curriculum-based tutoring for profit but also ban companies from employing foreign-based foreign tutors, putting a stop to language learning services that connect students in China with tutors outside China.

Several English learning providers in China have so far reacted to the policy by stopping selling courses taught by overseas tutors to students in China.

A sudden blow

Opinions on Further Alleviating the Burden of Homework and After-School Tutoring for Students in Compulsory Education (the “Opinion”) issued by the General Office of the CPC Central Committee and the General Office of the State Council on July…

Image Credits: Unsplash

The recent tightenings on China’s K-12 after-school tutoring have pushed players in the sector to find a way out.

Gaotu, formerly known as GSX, cut off its preschool learning business and placed a bet on adults. Dali Education, the edtech brand under Byte Dance, was said to pivot its class delivery form to an AI-based asynchronous video class.

Amid strict regulations, some edtech companies are also looking to tap into overseas markets. However, it should be clear that they would have to face huge challenges from policy, economy, and localization.

Global edtech market is expected to grow to US$404 billion in 2025

The Covid-19 pandemic has accelerated digital learning across the world…

Image by VCG.COM

The summer vacation for schools has come. In the previous year, China’s leading education companies launched marketing campaigns in almost every setting to attract more customers and gain market share. This year, the battle did not further intensify, and it did not even begin as expected — the once high-profile players kept low-key and acted discreetly.

On May 21, China issued guidelines to alleviate the burden of homework and after-school training for primary and secondary school students, but the detailed rules have not yet been announced. Subsequently, a rumor that off-campus tutoring on weekends, winter, and summer holidays will be…

Image credit: Guidance Education

In China, a large number of parents have struggled to balance their work and personal lives, and engage better with their kids, spurring a slew of providers into the education hardware space over these years.

Within the past half a year, three tech behemoths in China — ByteDance, Tencent, and Alibaba — have invested more in the education category by launching smart desk lamps with similar functions for school-going children. More players will join the competition to make smart lamps and other hardware products, as the race for customer acquisition becomes steeper for edtech players.


ByteDance, the TikTok owner, unveiled…

Introduction: In 2020, JMDedu ran a two-month national tour across China as a part of events to promote the GET2020 Summit (Global Education Technology). We networked local education companies through seminars with various themes and investigated several key cities’ market environments.

Now, the GET2021 national tour is on the way! We take our tolls on major cities and hope to share more unique insights and broader perspectives about the thriving edtech industry in China. If you aim to explore the “secrets” beyond plain facts, follow us on this article series.

On April 16, 2021, we held an education industry seminar…

Credit: Gaotu

China-based edtech company GSX Techedu(NYSE: GSX) changed its name to Gaotu Group(高途集团) on April 22. And its ticker symbol on the New York Stock Exchange will be changed.

“A great teacher produces a brilliant student “. In this sentence, “a brilliant student” could be called gaotu(高徒) in Chinese, although Chinese people pronounce the two words(高徒 and 高途) in the same way, the latter one means “road to achievement”.

Last October, all of GSX Techedu’s K-12 online tutoring businesses were integrated into Gaotu Class(高途课堂). …

Credit: tuchong

Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Science(CAS) recently has unveiled a report regarding online small-size class development in 2020. The report shows that the small-size class’s market size is becoming second place among different teaching modes in the domestic online education space, and the large-size class is the top pick by learners amid the COVID-19 pandemic.

As the Chinese government issued a statement encouraging schools to convert to online classes since the outbreak of COVID-19 last year, the crisis has spotlighted the online education market, and remote learning has become the most common way…

Image Credits: Kahoot!

Kahoot! announced it started trading on the Oslo Stock Exchange under the ticker KAHOT.OL, according to a statement Thursday.

The Oslo-based company is a game-based learning service that lets players create and take part in multiple-choice quizzes.

Since the inception in 2013, Kahoot! has been backed by the likes of SoftBank, Microsoft, and Disney, with its total funding raised to date hit $325 million.

In an interview with JMDedu, Kahoot! CEO Eilert Hanoa said, “Our future plans definitely include further expansion in markets in the Asia Pacific as well as China more particularly.” …

Under the long shadow cast by the capital winter since mid-2018 triggered by the deleveraging of financial markets and overall economic downturn, and as the educational policy has become more stringent leading to more potential investment risks, in 2020, the number of financing deals has shrunk by 17% compared to 2019.

According to statistics from Duojing Capital, there were 257 (excluding IPOs and M&A) financing deals closed by China-based EdTech ventures, a year-on-year decrease of nearly 17% and a record low in the past five years. But the total amount of financing has soared to around $9.75 billion, which was…

GETChina Insights

Supporting the EdTech ecosystem in China & globally. Operated by JMDedu, the leading B2B industry media company in China. Website:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store